10 Key Tips Before You Start Your Podcast, with Erica Sosna & Zoë Schofield

So… you’re thinking of starting a podcast?

This episode is a behind-the-scenes guide to launching one, full of practical tips, and a few cautionary tales from Erica and Zoë’s own journey so far. From mics and editing to why clarity matters more than kit, this is the episode they wish they’d had before they started.

They unpack the deeper ‘why’ behind podcasting — not just for the sake of it, but as a way to show what you do, connect with the right audience, and build momentum in a noisy world.

Podcasting is rewarding, but it’s also work. It takes consistency, planning, and a willingness to just get started even if everything isn't perfect.

Whether you’re a coach thinking of going live, a founder building your brand, or someone with something to say and no idea where to start, this is the episode for you!

In this episode:

• Why podcasting has to be driven by purpose, not ego or trends

• The reality of showing up week after week (even when no one’s clapping)

• Tips on planning, kit, guests, and structure, without overcomplicating it

• What they got right — and what they’d do differently now

• The power of starting before you feel ready

Connect with Erica on Linkedin

Connect with Zoë on Linkedin